![]() ![]() ![]() Let’s dive deep into why user testing is vital for any mobile commerce app looking to boost UX, increase retention, and drive ROI. It could also include the results of qualitative or quantitative surveys where users give insights on how their experience using the app. ![]() User testing takes place in a variety of ways: It could mean monitoring how long users take to complete certain tasks, how they navigate through the app, how often they abandon their cart, and other points at which they get stuck. User testing can either mean analyzing the user’s experience of a product as a whole, or looking at the ways in which they interact with individual design features or techniques.
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